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Site review
A client needed a review of their site where they present their product – an event management tool/platform. The goal was to find key points where the site could be improved and suggest those to the client. The design studio had previously created and worked on the App, branding, content, and product for the same client.
Goals and target groups
What main focus/goals does the site have?
Who is the site for, what are the target groups?
Tips
Colors
To point out that highlighting important areas with a specific color is a great idea. However, when there are multiple colors, it can easily become “messy”, making it difficult for the visitor to understand the order of the importance. We want to lead the visitor to the goal.
Text & information
Information is good. However, visitors don’t need to know everything. Only what they care for. Too much information can lead to opposite outcome, leading the visitors to not be able to find what they need because of too much text.
CTA / Links / Buttons
CTA / Links / Buttons
It is always good to be consistent with buttons and link layouts. The visitor will easily become familiar with the site and will learn more quickly what to expect when clicking on a link or a specific button. Separate regular links with so called, “Call to Action” links (CTA links). If they look the same, they won’t stick out, and the importance of the CTA won’t be as clear.
Examples
Contact form
Do you need all of the input fields? The shorter the form is, the greater chance for conversion in leads. Better to be clear with the steps - where you are, what you have left and how much it is. The form is not optimized for mobile and therefore it’s hard to see what you’re performing all of the steps.
Responsive design
Make sure desktop versions render well on a various devices.
It is important for user to be able to see what’s going on and be clear about the different steps in the filling-in-the-form step. For example, when it comes to colors, contrasts, buttons, and process steps. Also, do you need all these steps?
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